The conclusion is that no matter what business you're in. You really need a paradigm shift and realize that you're really in the business of marketing. Does this make sense to you? If not, let me explain exactly what I mean. This will take about a few minutes to understand.
No matter if you have been named business of the month, the best Chinese restaurant of the year, or the # 1 car repair shop in the area. All these achievements will not attract a lot of people to your business. Sure you get a handful of customers that you take a look to see "what the fuss is about," but for the most part, people only care about themselves and their needs. So, how their prizes in front of your problems?
In 95% of the time, the award means nothing unless you are using as a marketing ploy to get more new customers to its doors. Otherwise, it is a worthy prize, because you've earned, not automatically get the herds of foot traffic in your store.
What are some things you can do to make your business a success? Well I'm glad you asked. This is the first thing you can do to make your business a success:
1) Advertising
If you are a local area has its unique weekly or monthly, you must include the tone for your business in these magazines. These are the types of publications are available free of charge, and is something that can be found at your local Chinese restaurant. Do not overlook the power of this strategy, you can easily make lots of money quickly. Here's something else you can do to boost your business.
2) Does direct mail
To run direct mail for you, you need a good list. You can not go around picking names from a phone book and trying to marketing to these people. But believe it or not, a lot of business owners think this way. If you want to reach their specific target, they have to rent a list of the SDRS.
The SRDS is just a base collection of newsletters and mailing lists that you can buy. You should know that the more specific niche you get with your niche, the more you can expect to pay. But that's okay, because chances are you can recover this investment in place by the backend sale.
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